Fundamentals of digital marketing are extremely dissimilar from those of traditional marketing. With the introduction of digital marketing ideas since 2000, the idea of marketing has changed. It is the promotion of goods or services utilising digital media as a platform, in contrast to traditional marketing. Currently, billions of individuals use digital media to buy or sell goods. Before making a purchase, a buyer might compare the products of other businesses. However, the bulk of approaches employed today are different from those that businesses used to attract clients during the early stages of digital marketing. But regardless of modifications or fashions in design, the foundations of digital marketing always hold true.

All contemporary marketing techniques used to reach target consumers are included in the principles of digital marketing. Ads that are effective on TV, radio, or in newspapers could not be effective in social media or online marketing. As a result, businesses must use certain strategies to benefit from digital marketing. Business houses must understand the foundations of digital marketing before investing time or resources in strategizing internet marketing. The following are the fundamentals:

User-friendly Design of Websites

Search engine optimization, or SEO

SEM, or search engine marketing

SMM or email marketing via social media

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